????????????? ??? TikTok Shop ????? ?????? ????? ??????? ??????????? ???? ?????? ???? ?????? ?????????? ???? ????? ??? ??????? ?????. ??? ??? ?????????? ????????? ??? ????? ???????? ??? ????? ????? ???????? ???? TikTok Shop ????? ???????? ??????? ?? ?????? ?????? ??? ???????? ????? ??? ??????? ??????? ?????? ??????. ???? ?? ???? ????? ?????? ???? ????? ?? ???? 101 ???? ???? ????? ?? ???? ????? - ?? ????? ????????? ??? ?????????? ??????? - ???????? ??? ????? ?? ?????????? TikTok Shop.

?? ?????? ?????? ??????????? ??? ???? ??? ????
???? ????? ????????????? ??? ???? TikTok Shop ??? ??? ???? ???? ??? ???????? ??? Shoplazza. ????? ????? ?????? ??????? ??????. ???? ??? ??????? ???????? ????? ?????? ????? ??? ???? ??? ??????? ?? ??????? ?? ????????? ?? ??????? ??????. ????? ???? ??????????? ????? ????????? ??
- ???? ?????? ?? ??? ????? ?????? ???? ???????? ??? ?????? ??? ??????? ????? ???????
- ???? ?? ??????? ???????? ??? ??? ?? ???? ????? ???????? ??? ??? ???? ????? ???????
- ??????? ?? ?????? ???????? ??????? ?? ?????? ?????
- ?????? ??????? ??? ????? ??????? TikTok ????????? ?????? ???????? ??????
- ??????? ?? ??????? ??? ????? ??????? ??????? ?????? ?????? ???????
?? ???? ?????? ?? ???? ????? ???????? ??????? ????? ????????? ??? ?????? ??????? ?? ??? ????? ??????? ??????? ?????? ????? ????? ??? ???.
??????? ??????????? ??? ???? ??? ???

??? ????? ?????? ???? ?????? ?????? ???????? ???????? ???????? ?????????. ????? ????? ?? ????????? ???????? ???? ??? ??? ?? ???????? ???? ??? ??? ?????? ?? ???????.
??????? ??????? ??????????? ?????????
???? ???????? ???????? ???????? ???????? ?????? ????????? ?????? ????????? ??????? ?????????. ???????? ??? ??? ???? ??????? - ???? ??? ??????? ?? ????????? ??? ??????. ??? ???? ??????? ??? ??? ???? ?? ????? ??? ??????? ??????? ?? ??????? ????????? ???? ???? ???? ??????? ???? ???????? ???? ???? ??????? ??????? ???????? ???????? ??? ?????? ?? ?????? ??????? ????????. ???? ???? ????? ????????? ??????? ?? ????? ?????? ??????? ??????? ???????? ??? ???????? ??? ??????. ???????? ??? ?? ???? ???????? ??????? ?? ???????? ??????? ?? ?????? ???????? ???????? ???????.
???????? ??? ???? ??????? ???????? ???????? ??? ??? ??? ??? ????????? ?? ???????? ??????? ?? 18 ????? ??? ?????? ????? ???? ????? ???????? ??? ???? ??? ?? ???? ????? ????? ?? ???????. ??????? ???????? ?? ???????? ??? ??? ????????? ????? ????? ????? ???? ???? ?????? ?? ??? ??????? ?? ???? TikTok Shop.
????? ?????? ??????
??? ?? ???? ?????? ????? ????? ????? ????? ????????? ??????? ???????? ?????? ???? ?????? ????? ??
???????? ?? ???????
- ??? ?????? ??????? ????????
- ?????? ????? ??????? ?? ????? ?????? ??? ?? ??? ??? ??????? ?? ???? ?? ??????? ??????
- ??? ?????? ?????? ???????
- ??? ???? ??????
- ??? ??????? ?? ????? ?????? ???????
- ??????? ?????? ?????? ???????
?????? ?????????:
- ??????? ?????? ??????
- ???? ????? (?? ???)
- ????? ???????? ??????? ?????? ???????? ???? ????? ??????
- ??? ??????
- ????? ????? ?????? ???????
?????? ???????
- ??? ??????
- ???? ????? (?? ???)
- ????? ???????? ??????? ?????? ???????? ???? ????? ??????
- ??????? ?????? ??????
- ?????? ???????: ??? ?????? ?? ?????? ??????????
- ????? ??????? ??????
????? ??????? ????? ?????
??? ??? ???? ?? ??? ???? ????? ??? ????????? (????? ?? ?????)? ??????? ??????? ??????? ??????? ??? ???? ?????? ?????? ?????? ?????? ?????
-
????????? ???????: ????????? ????????? ????????? ???? ?????? ????????? ????????? ?????????
-
?????? ?????????: ????? ????????? ???????? ?? ?????? ????????? ?????????? ?????? ???????? ?? ??? ????? ????????
-
???? ????? ?????? ?????????: ?????? ???????? ??????? ???????? ??? UKCA ?? CE? ??????? ???????
??????? ????? ??????
????? ????? ????????? ???????? ??????? ??? ???? ???? TikTok Shop ??????? ????? ????? ??????. ??? ??? ???????? ????? ????? ????? ???? ???????? ??????? ????? ??? ????? ????????? ??? ???? ???????? ????????? ?? ?? ?????.
??? ??? ???????? ????? ??????? ?????????? ???????:
-
????????? ????????: ??? ??????? ???????? ?????? ?????? ??????? ???????? ?? ?? ????? ?????.
-
??????? ?????: ????? ?????? ???? ?????? ????? ????? ????? ???????.
-
????? ????????: ????? ????? ??? ???? ???????? ??????? ????? ??????? ???????? ???????? ??????? ???? ????? ????????? ??????? ?? ???????? ??????? ???? ????? ?????.
?????? ???? ?? ?????? ?????? ????? ??????
???? TikTok Shop
?????? ????? ????? ?????? ??? ????? ?????? ??? ??? ???????. ?????? ???? ???????? ?????????? ??????? ?? ????????? ?????? ??? ?????????? ??? ?? ????? ??? ?????? ?????? ?? ????? ?? ???? ???????. ?? ???? ?????? ????? ??? ???? ????? ??? ??????? ?????? (EDT) ???? ???.
??? ???? EDT ???? ???????? (???? ?????? ??????? ?????) + ??? ????? (???? ?????? ??????? ??? ??????).
?? ?????? ???? ??? ?????? ??????? ??????? ?????:
?? ??????? ?????????:
-
????? ??????? ?????????? ??? ?????? ?????????? ?????? ??? ???????? ??? 7 ???? ???.
-
??????? ???? ?? ??? ????? ???? ???????? ???????? ????? ???? ??????? ???????? ?? ??????? ??????? ?? ?????? ??????.
-
??? ????? ??????? ??? ??????? 30 ?????? ???? TikTok ????? ????????.
????? ????? ??????????? ????? ?? ?????? ?? ?????? ?? ????? ?? ???????? ????? ?????? ???? ??????? ?????? (??? ???? ??????? ?????????? ????????? ??????? ?????????) ?? ??????? ????? ??? Amazon FBA. ????? ?????? ?????? ?? ????? ?????? ???????? ??????? ??? ?????? ???????? ???????? ????? ?????.
???? ???? ?????: ??? ???? ?????????? ??? ???? ??? ????
????? ?????? ?????????? ????????? ??????????? ???? ????? ????? ???? ??? ??? ????? ??. ???? ????? ????? ??????? ?? ?????????? ??? ????? ?????.
?????? 1: ?? ???????? ?????? ??? ???? ???? ???? ??? ???
????? ????? ???? ????? ???? ??? ??? ??????? ??????? ????? ?????? ???? ??? ????? ?????? ????? ??????????. (?? ?????? ??? ?????? 3 ?????).

??? ???? ??? ???? ????? ??????? ?? ???????? ???? ?? ?????? ????. (?? ?????? ??? ?????? 30 ?????.) ????? ????????? ????? ???????? ??? ????? ??????????? ???? ?? ?????? ??? ???????? ??? ????? 2-6 ????. ??? ?? ???? ????? ????? ?????? ?????? ??? ????? ???? ?????.
?????? 2: ???? ????? ?????? ??????? ?????
?? ?????? ????? ??????? ??? ????? ???????? ?? ???? ??????? ????? ????? ?????? ?????? ?????? ????????. ??? ???? ??? ?????? ?? ??????? ????? ??? ?? ????? ?? ???? ??????? ???????? ??????? ????? ??? ???. ??? ?????? ?????? ???? ???? ?????? ?????????? ??????? ??? ????? ??????. ???? ??????? ???????? ?? ???:
-
?????? ????????? ????????? ??????? ??????
-
??????? ??????? ???????
-
????? ???????? ?? ????????
-
?????? ?????? ??????? ??? ????????? ??????? ?????????? ??????? ??????? ????????
-
??????? ??????? ?? ??????? ??? ?????? ???
???????? ??? ???? ???? TikTok Shop ?????? ?? ????? ???????? ??? ???? ??? ??????? ??? ???? ?? ??? ?????? ????? ??? ?? ???? ?? ????? ?????? ?????:
-
?????? ?????? ?????? ???????? ???????????
-
??? ??????? ???????? ??????
-
??????? ???????? ????? ?????? ??????? ??????
-
?????? ?????? ????????
??? ?????? ?? ???? ???? ???? TikTok Shop ??????? ????? ?? ???????? ???????? ?????????? ????? ?????? ?? ??????. ????? ??? ???????? ????????? ??????? ??????? ??????? ???????? ????????? ???????? ?????? ??????? ???????????? ???????? ?????? ??? ??????. ???? ??? ?? ???? ??????? ??????? ???? ????? ????? ???????? ??? ????? ??????. ????
???? ???????? ??????? ??? ???? TikTok Shop ????? ?? ???????? ?????????? ???? ????.
?? ??? ???????? ???????? ?? ???? 2025? ????? ???????? ??????? ????? ???????? ?? ????? ??????? ??? ???? ???? ?????? ????????? ?? ???? ????????:
??????? |
???????? ?????? ?????? (??? ?????) |
???????? ??????? ????????? |
?????? (49 ???) ??????? ??????? (33 ???) ?????? ?????? (32 ???) ?????? ?????? (28 ???) ????? ? ?????? (26 ???) |
??????? ??????? |
?????? (9 ????) ?????? ?????? (6 ????) ?????? ?????? (5 ????) ??????? ?????? (5 ????) ???? ?????? ????? ?????? (5 ????) |
????? |
???? (2 ????) ?????? ? ?????? (2k) ?????? ?????? (1k) ?????? ??????? (645) ??????? ??????? (570) |
??????? |
???? (2k) ?????? ??????? (2k) ?????? ?????? (2k) ??????? ? ?????? (1k) ?????? ??????? (921) |
?????? 3: ???? ?? ????? ?????????? ???????
?? ???? ?? ?????? ??????? ??? ????? ???? ???????
????? ????? ??? TikTok Shop ???? ?????. ???? ???? ?? ??????? ??
????? ?????????? ??????? ??? ????? ???????? ?? ??????? ???????? ??????? ???? ????? ??????? ??? ??? ??????? ?????????. ???? ?????? ?? ?????? ????????? ?? ???? ???? ????? ?????:
?????? ??? ?????? ??? ???? ????? ?? ?? ??????? ??????? ???????:
-
???? ?? ??????? ???????? ????????: ????? ????? ??? AliExpress ?CJ dropshipping ??????? ???? ????????. ????? ????? ???????? ?????? ????? ??????? ???? ????? ?? ??????? ???????? ??????? ?????????.
-
???? ?????: ??? ????? ???? ??? ????? ??? ????? ?????? ?? ???? ?????? ???????? ???????? ?????.
-
???????? ?? ??????? ???????: ????? ????? ????? ?? ???????? ?? ???? ????????? ???????? ?? ????? ?????? ?????????? ??? ????? ???????? ???? ??????? ?? ??????? ?????????? ?????????? ????????.
?????? 4: ????? ???????? ?? ??????
????? ????? ???????? ???????? ????????? ???????? ??????? ??? ?????? ??????? ?? ??????? ?????? ???? ????????? ????? ??????. ???????? ??????? ???? ??? ?? ????? ???????? ????? ?? ????? ????? ????????? ???????? ??? ?????? ??????.
??? ????? ????????? ?? ??? ????????? ???????? ?? ????????:
???? |
?? ???? |
????? ??? ???? ????? ?????? |
?????? ??????? ??????? ????? ?? ????? ???? |
???? 5 ??? ????? ????? |
?????? ????? ?????? ?? ?????? ?????? ?????? |
????? ??? ?????? ??????? |
?? ???????? ?? ???? ??? ??? ??? |
????? ????? ?????? ????????? ???? ???? ??? ??? |
??? ????? ?? ???? QR ?? ????? ????? ???? ?????? |
?????? ??????? ?????? ???????? |
???? ?????? ????? ??? "????? ?? 5 ???????" |
?????? ????? ??????? ?? ??????? ??? |
?????? ??? ???????? ???????? ?? ?????? ??????? ????? ????? ?????? |
??????? ??? ??????? ???? ??? ?????? ????????? |
????? ?????? ?? ??????? ?????? |
?????? 5: ?? ??????? ??????? ??????? ???
???? ??????? ???? ????? ??? ??????? ??????? ???????. ????? ????? ????? ??????? ????? ?????????? ??????? ???????? ??? ????? ????? ????? ??. ????? ?????? ????? ????? ????? ??? ?????? ?? ????? ?? ?????? ???? ?? ???? ??? ??????? ???? ???? ????? ??????? ????? ??????. ???? ?????? ????? ?????? ?????? ?????? ?? ????? ???????? ???
????? ?????? + ????? ????? + ????? ????? + ???? ????? ??????? = ??? ?????
??? ???? ??????:
??? ??? ?????? ????? ?? ?????? 10 ??????? ??????
????? ????? ??? ?????? 5 ???????
???? ???? ??? 40% ??? ?????
???? ???????? ??? ????? ??????: (10 ??????? + 5 ???????) ÷ (1 - 0.40) = 25 ??????? (????? ??? ????? 25 ??????? ?????? ??? ???? ??? ????? 40%).
????? ??????:
??? ??? ????????? ?????? ?????? ?????? ?? 30 ???????? ?????? ?? ???? ????? ?????? (24 ??????? - 27 ???????) ???? ?????? ?? ???????? ??? ?? ??? ????. ???????? ??? ???? ????? ????? ???? ??????: ??? ??? ????? ?? ????? ?????? ????? ???? ????? ?????? ?????? ???.
??? ???? ?????? ?????????? ?????? ???
????? ???????????? ??????? ??????????? ??? ??????? ??????. ?? ???? ??????? ??? ???? ??? ??? ???? ????? ??? ??????? ?????? ????????.
?????? ????? TikTok ??????
????? ???????? ??? ??? ??????? ???????? ???????? ????????. ????? ????????? ?? ????????? ??????? ??????????? ????????? ????????? ??? ????? ?????? ???? ??????? ?? ??????? ?????? ???? ?????. ???? ??? ????? ?????? ????????? ????? ?????? ??? ??????? ???????? ???????? ????? ??? ???????? ??????? - ?? ??? ???? ??????? ??????? ?????? ????????? ????????.
??? ???? TikTok ????? ?? ?? Shoplazza

?????? Shoplazza? ??? ???? ????? ????????? ?????? ??????? ???????? ?????????? ??????? ??
TikTok ??????? ???????? ??? ????? ???????? ??????? ?????? ??????? ????????. ??? ???? ?????? ?? ????? ??????? - ?? ????? ??????? TikTok ??? ????? ???????? ??????? ??? ??????? ???????? ??????.
?? ??? ?? TikTok ??? ???? ???? ?? ????? ?????? ??????? ??? ?????? ? ??? ????? ?????? ?????? ???? ??????? ???? ??????? ???? ?????? ?????? - ??? ?? ??? ????????? ??? ???????? ??????? ?????? ??????? ? ????? ??? ??? ???? ?????.
???? ????? ?? ?????? Shoplazza! ?????
????? TikTok Marketing ?? Shoplazza ?????? ?????? ?????? ????? ???? ?????? ???? TikTok? ??? ???? ?? ?????? ?? ?????? ?? ????? ?????? ????????? ??????? ???????? ?????? ??????? ??? ???? ???????? ??????? ??????. ?????? ??? ???????? ?? ?????? ??? ???????? ?? ????? ???????????? ????????? ?????????.
????? ??????? TikTok ??????? ??????????
????? ??????? ??? ????? ????? ????? ????? ????? ?????? ???? ??????? ????? ??? ??? ????? ???? ?????? - ????? ?? ?? ???? ?????? ?????? ???? ????? ?????. ??? ???? ??????? ??? ??? ???? ?????? ???????? ??? ?????? ????? ????? ???? ??????? ???? ????? ??? ??????? ????? ??????? ??????? ??????? ?????. ??? ??????? ??????? ???????? ???? ?????? "??? ????" ?? ??? ?? 15 ?????? ???????? ????? ?????? ????? ??? ???????? ???????.
????? ??????? ??????? ??????? ??? ??? ??? ????????? ?? ???????? ???????? ????? (????? ????????? ??????? ???????)? ???????? TopView ???????? ??????? ??????? ????? ??? ?????????? ??????? ???????. ?? ????????? ?????? ???????? ?????????? ?????? ???? ??????? ?????????? ????? ?? ??? ??????? ?????? ??????? ????? ?????.
??????? ?? ?????????? ???????? ???????
???? ??????? ?? ???????? ????????? ???????? ?????? ??????????? ??????? ????? ???????. ??? ?????? ????????? ????? ??????? ??? ????? ??????? ????? ?????? ??????? ?? ????? ????????? ???? ??? ??? ????????. ?????? ?? ???? ???????? ?????? (10 ???? ??? 100 ??? ?????) ?????? ???? ??????? ???.
??? ???????? ???? ?? ?? ????? ????? ???????? ?????? ?? ????? ???? ?????? ?????? ????? ???? ????????? ????? ????????? ???????? ???????. ????? ?? ????? ???????? ????? ????? ??? ????????? ???????? ???? ????? ?? ??? ????????? ??????????.
????????? ?? ??? ??? ???? ????????
???? TikTok Live ????? ???????? ?????? ????????? ??? ??????? ????????? ?????????. ?? ??????? ?????? ????????? ?? ????? ??????? ?????? ?? ????????? ?????? ??? ??????? ?????? ??????? ???????? ???? ??????? ??????. ???? ?????? ?????? ?????? ?? ?????? ????? ????? ???? ??????? ?????? ?????????. ???? ??? ?????? ???? ??????? ???????? ???? ???????? ????? ?????? ????????? ??????????.
????? ??????? ??? ???????
??????? ??? ??????? ?? ?? ????? ???? ?????? ???????? ??? ??? ???????? ????. ???? ??? ??? ??????? ?????? ???? ?????? ???????? ???????? ??????? ?? ???????:
-
????? ?????????: ???? ???????? ????? ??? ????? ???? ?????? ????? ?????.
-
????? ??????? ??? ?????: ????? ?????? ???????? ???? ??? ??????? ??????? ??? ????????? ????????.
-
????? ??????? ???? ????? ????????: ???? ???????? ??? ?????? ?? ?? ???? ?? ??? ?? ??????? ??? TikTok ?????? ??? ??? ????.
-
???????? ?? ?????????: ??? ?? ??????? ?????? ????? ????? ????????? ????? ?? ?????? ???????? ???? ??????.
????? ?????? ???? ????? ??? ??? ???

?? ?????? ???? ?????? ???? ?????? ????? ?????? ??????? ?? ????? ???????? ?????? ???? ?????. ???? ??? ??????? ???????????? ?????? ?????? ????? ?????????? ??? ??? ????? ?? ??????.
????? ????? ???????
???? ????? ????? ??????? ?? ??? ????? ????? ????? ?????? ????. ???? ?????? ??? Shoplazza ?? ??????? ?????????? ???????? ??????? ?? ????? ??????? ???????? ????? ????? ???????? ??? ???? ?? ???????? ??? ????? ???? ???? ??????? ?????? ????????. ???? ??????? ??? ?????? ?? ??? ???? ?? ???? ??????.
????? ??????? ??????? ??????????
?????? ???? ?????????? ??? ??????? ??????? ????? ??????? ?????? ?? ?????? ????????. ????? ??????? ??????? ????? ????????? ?? TikTok ???? ????? ???? ?????????? ????? ?????? ????? ?????? ?? ??????? ?? ??????? ??? ?????? ?????? ????? ?????. ???? ?? ???? ????? ????????? ?????? ??????? ?? ???? ?????? ??? ??????? ????????? ????? ?????.
????? ??? ????? ???? (????????? ???????? ???)
????? ????? ????? ????? ?????? ?? ?????? ???????? ??? ???? ?????. ?????? ????? ??????? Instagram ?????? ??? ????? ???? ?? ???? ????? ???? ???????? ????? ??????. ???????? ??? ???? ????? ????? ???? ?????
??????? ??? ???? ??? ??? ?? ??????? ????? ??. ???? ?? ????? ??????? ???????? ???????? ????? ?????? ??? ????? TikTok Shop. ?? ???? ???????? ????? ?????? ??? ????? ??? ?????? ??? ???????.
???????
?????????????? ??? ???? ??? ??? ???? ????? ????? ??????? ?? ??????? ??????????? ???????. ???????? ???????? ???????????? ?????? ?? ????????? ?????? ???????? ???????? ???????? ???????? ?? ???????? ???? ???????? ?? ???????? ??? ????? ????? ???????? ?????. ????? ?????? ?????? ?????????? ?? TikTok ??????? ???? ?????? ???????? - ??? ??????? ???????? ????? ????? ??????? ???????.
??????? ???????
?? ????? ????????????? ??? ???? ??? ????
???? ??? ???? ???????? ????? ???????? - ??? ??? ???? ?? ???????? ?????? - ??????? ??? ???????? ????? ????? ???? ????? ??????? ??????? ??????. ???? ?? ??? ???????? ??? ????? ??????? ???????? ????????? ????? ???? ?????? ??????? ????????? ??? ????????.
?? ????? ??? ???? ?????? ??????????? TikTok Shop?
???? ??? ??? ?? ?? ???????? ??????? ???????? ????? ??????? ????? ????? ???????? ??????? ?????? ?????? ?? TikTok Shop.
?? ?????? ????? ??? ??? ??? ?? ????????
???? ?????? Shoplazza ?????? ?? ???? TikTok Shop? ??? ???? ????? ?????? ?????? ?????? ???????? ?????? ???????.
?? ?????? ??????? AliExpress ??????????? TikTok Shop?
???? ?????? ?? ???????? ?????? ??? ???????? ?? AliExpress? ??? ????? ?? ?? ?????? ?? ??????? ?????? ?????? ????? ??? ?????.
?? ?? ????? ?????? ????? ?????????
????? ?? ??? ???????? ???????? ?????? ?? ???? ???? ??? ??????? ???????? ??? ???? ??????? ?????????? ?????????. ??? ???? ??????? ????? ???? TikTok Shop ?? ???????? ?? ???????? ??????? ??? ??????? ?? ???? ???? ???.
?? ?? ???? ????? ??????????? ??? ????
?????? ???? ????? ???? ??? ?? 20% ??? 40%. ?? ?????? ???????? ??????? ??????? ?? ?????? ???? ???? ??? ??? ???????? ?????? ??? ????? ??? ???? ?????? ??????? ??? ???? ???????? ???????? ?????? ?? ??????? ??????????.