?? ???? ??? ?????? ????? ??? ??? ??? ??? ???? ?? ??? ????? ????? ???? ????????? ??????? ?????? ?? ?????? ??? ??????? ??? ???? ??? ????? ?????? ??? ???? ???? ????! ???? ?????? ??????? ?? ????? ???????? ?? ??? ?????? ?? ????? ?? ??????? ??????? ?? ?????? ????? ?????? ???????? ???. ??? ???? ??? ?????? ??????? ?? ????? ????????? ??????? "?????? ????" ????? ??????? ?? ??? ???????? ????????? ??????? ?? ???? ??? ????. ??? ??? ???? ????? ???? ???? ??? ????? ?? ???!
????? ????? ???????? ????????? ??????? ?? ???? ??? ???? ????? ??????? ???????？
???? ????????? ??????? ?????? ?? ??????? ??? ???? ??? ????? ????? ??? ???? ?? ???? ??? ????! ???? ?????? ?? ??????? ????????? ??? ??????? ??? ???? "?????? ????" ????? ????? ??????? ?? ??? ???????? ????????? ??????? ?? ???? ??? ????. ????? ?????? Shopee ??? ??? ???? 2024 ?2025? ???? ????? ?????? ????????? ??????? 9.8 ????? ?? ?????? ????? ???? ???? ?? 45% ??????? ???? ????????? ??????? ????? 116%? ???? ?? ??????? ????????. ???? ??? ????? ?????? ??? ???? ??????? ?????. ??? ???? ??? ??????? ?? ??? ????? ????? ????? ??? ?????? ???????:
???? ????? ????????? ???????: ??? ????? ???? ??????? ????????
??? ?? ???????? ???????? ??????? ?????? ????????? ??????? ???? ????? ?? ?? ????. ???? ??? ????? ???????? ?? ??????. ?? ?????? ??????? ???? ?????? ?? ????? ????????? ??????? ??? ??? ????:
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????? ?????? ??????? ????????? ??? ?????: ????? ????? ???? ????????? ??????? ???? ?????? ????? ?????. ??????? ??????? ???????? ???????? ??? ?????? ??? ??? ????? ?? ????? ???? ?????? ???? ????? ???? ???? ?????? ?? ????? ?? ???? ???? ????.
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???????? ??????? ?????????????? ????????: ?????? ?? ????? ????? ????????? ???????? ?????? ????????? ??????? ???? ????? ???. ?? ????? ??????? ????????? ????? ????? ???? ???????? ?????? ??????? ??? ??? ????.
???????? ????????? ??????? "?????? ??????": ????? ?? ????? ??????? ??
????? ???? "?????? ??????" - ????? ????? ??????? ??? ?? ???? ?????? ?????. ??? ?? ??? ???????? ????????? ??????? ?? ???? ??? ????! ???? ???? ?? ??? ?? ??? ??????: ???????? ????????? ???????? ?????? ??????? ?????????? ???????? ???????? ??????? ???? ????? ????????? ??????? ???????. ??? ?????? ????? ??????? ??????? ???? ????? ???:
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????? ???? ??? ??????? ??????? ?????????: ?? ????? ??? ???? ??? ?? ?????? ????? ???? ???? ??????? ????? ????? ?? ????? ?? ??? ????. ????? ????? ??? ???? ????? ??? ?? ?????? ????? ??!
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??????????????? ?? ?????? ??????: ????? ??? ????? ????????? ??????? ?? ???? ??? ???? ?????? ???? ?????? ????? ?????? ?? ?????? ????? ?? ?????? ?? ????? ?? ?? ?????? ???????? ???????? ??????. ???? ???? ?????? ?? "???????" ??????? ??????? (????? ????? ?? ???????? ????????? ?????) ??? ????? ??????.
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?????? ????? ??????? ???????: ????? ??????? ????? ?? ????????? ???????? ?????? ?????? ?????? ?????? ?????? ??? ???????? ??????? ???????? ??????? ???????. ??? ??????? ?? ??? ????? ??????? ??????? ????????? ????? (SMBs).
??? ???? DTC ?? ???? ??? ????
???? ??? ???? "????? ??????" ?? ???????? ????????? ???????. ?????? ??? ????? ?? ??? ?? ??????? ??????? ??? Lazada ?? Shopee ???? ????? ??? ?????? ???? DTC (????? ??? ????????) ????? ?? (??? ???? ????? ?????? ?? ????? ?????????? ??? ???????) ????? ???? ?????. ??? ?? ????? ????? ????? ????? ????? ????? ??????? ??? ???? ?? ???? ????? ???.
???? ?????? ????????? ??????? ??????
?????? ???? ?? ?????????? ???????? ? CX: ??? ????? ?????????? ????? ??? ?? ??? ??? ????? ????? ?? ????. ??? ????? ?? ????? ?????? ??????? (CX)? ????? ?? ?????? ???? ??????. ???? ?? ??? ???? ????? ?????? ???? ?? ????? ???? ????? ????? ????? ?? ?? ???? ???? ???? ??? ??? ???? ??????. ?? ????? ????? ?????? ?????????? ?????? ??????? ?? Shoplazza ????? ??? ?????? ?????????? ??? ???? ?????? ????? ??????? ?????? ???? ????????? ??? ????? ?????? ????????.
????? ??????? ?? ??? ??????? ????
???? ??? ???? ???? ???? ?????? ???? ??? ????? ???????! ???? ?? ???? DTC ??
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????? ??????? ?????????? ??????: ????? ????? ????? ?????????? ??????? ??????? (??? ??????? ??????????? ?? ???????????)? ????? ??? ????? ??????? ??????? (??? ????????? ???????? ???????? ???????? ??????????? ???????)? ?????? ??? ??????? ???? ???? ??????? ???????. ???? Shoplazza ??? ????? ?????? ??? ???? ??????? ?????? ??????? ?????? ????? ???????? ???????? ????? ?? ????? ?????? ????? ??????? ?? ???? ????? ???? ??? ????? ??? ???? ????? ????? ????? ????? ??????.
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??? ???????? ???????? ???????? ??????: ??? ???? ??? ????? ????? ???? ????! ????? ????? ?? ??????? ??? ?????? ???? ??? ??????. ??? "????????" ??? ???? ????? ????? ?????? ??? ????? ?????? ????? ???????? ?????? ????? ??????? ??? ??? ?????? ????. ??? ???? ??????? ???? ???? ????? ??????. ???? ?????????? ??????? ?? Shoplazza ??? ????? ??? ???? ???????? ??? ?????? ?? ????? ????? ??????? ????? ?????? ????.
???? ??? ?? ??????? ?????? ?????? ?????
????? ?????????? ????? ?? ?? ????? ???????.
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????? ??????????? ???? ?????? ?????? ????? ???????? ?? ??????: ?????? ????? ?????? ????? (SEO) ??? ??? ????? ?????????? ???? ???? ?? ????? ??? Google. ???????? ????? ?????? ????? ????? ?? ????? ?????? ??????? ????? ??? ????? ????????? ??????? (??? "????? ?????? ???? ???? ?????? ?? ????? ?????")? ???????? ??????? ???????? ???? ???? ???? ????? ????????? ??????? ?? ???? ??? ????. ????? ??? ??????? ?? ?????? ???? ???? ????? ??? ?? ???? ????? ?? ????. ???? Shoplazza ?????? ?????? ??????????? ????? ?????? ?????? ????? ??????? ?????? ??? ????? ????? ??????? ???????? ?????? ????? ?????? ??? ???? ??? ?????? ????? ?????? ??? ????? ???????.
????? ????? ?????
?? ??? ??? ????? ???? ???? ?????!
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???? ?? ???? ?????: ???? ??????? ??????? ?????? ??? ?? ????? ???. ?? ???? DTC? ???? ??? ?????? ?? ????? ??? ???? ?????? ???? ?????. ???? ???? ?????? ?? ??? ????? ???????? ?? ??????? ?? ?????? ?? ?????? ?????? ??? ?? ??????. ???? ????? ??????? ?????? ?? Shoplazza ?????? ????? ????? ??? ???? ??? ??? ???? ?? ????????? ??????? ?? ????????? ???? ?????? ??? ?????? ?????? ?????? ???? ????.
?????? ?????? ????? ?? ???? ???????? ????????? ??????? DTC
?? ??? ????? ?????? ??????????? ????????? ????????? ??????? ?? ???? ??? ????? ???? ???? ???? ????? ???????:
1. ???????? ????? ???????? ?????? ???????
??? ?? ?????? ???? ???? ??? ?? ????? ??? ??? ???? ????.
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???? ?? ????? ???????? ???????? ?? ?????: ?? ???? ????? ???? ???. ???? ??? ?? ????? ?? ????? ?? ??? ???????? ????????? ??????? ?? ???? ??? ????. ???? ???? ????????? ????????? ??????? ??????? ????????? ?????? ?? ?????? ??????? ?????????? ??????? ??????? ?????? ?? ??????? ?????? ?????. ???? ?? ?????? ???????!
???????? ?? ????? ????? ??? ????????? ???????? ???? ????? ?????? ???? ???????? ????????? ??????? ?? ???? ??? ???? ??? ???????:
| ????? | ??????? ????????? | ???????? ?????? ??? |
| ????????? ????????? ??????? ?????? | ????????? ??????? (????????) ?????????? ?????? (?????) |
?????? ?????/???? ?????? ????? ????? ????? ???? ??????? ??? ???? GPS |
| ??????? ????????? ?????? ??????? | ???????? ???????? ?????????? ?????? | ????? ????? ???????? ??????? ?????? ????? ????? ?????? ?????? ????????????? |
| ???? ????????? ??????? ??????? | ????????? ?????? ????????? ???????? (??????? ?????????) |
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| ????? ???????? ???????? ?????????? ??????? | ???? ??? ???? (???? ???????) | ????? ?????? ??????? ??????? ??? ??????? ???????? ???????? ????? ????? ?????? |
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??????? ??? ?????? ???????: ??? ?? ???? ??????? ??????. ??? ????? ?????? ??????? ??? ???? ???????. ??? ????? ??? ?? ???? ????? ???? - ?? ?? ????? ?? ?? ???? ??????? ???? ???????
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????? ?????? ????????? ?????: ???? ?? ?????? ????? ?????? ???. ?????? ????? ??? ????? ?????????? (??? ???? ???????? ?????? ?? ?????? ??? ?????? ??? ???????? ???????? ?????). ??? ????? ????? ??????? ????? ???????? ??? ??????? ??? ??????. ????? ?? ???? ?? ???? ????? ????? ????? ?? ???????? ??????? ?????. ?????? ?? ????? ???? ??????? Shoplazza ??? ?????? ????? ?? ????? ?????????? (??? CJdropshipping)? ??? ???? ??? ??????? ?????????.
2. ???? ???? ????? ????? ?? DTC ??????
????? ?????????? ?? ????? ?????. ????? ?????? ???? ?????????!
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???? ???? ??????? ??????????? ????????: ?? ????? ????? ??????? ??????????? ????????? ??? Shoplazza ?????? ???????. ??? ?????? ?? ?????? ???????? ??? ????? ?? ??????? ??? ?????. ???? ???? ???? ????????? ????? ??????? ???? ??????? ???????? ???????? ??? ????? ????? ????? ?????? ????? ??????.
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??????? ?????? ???????? (?????? ??????????): ???? ????? ?? ???? ??? ???? ???????? ??????? ??????. ???? ?? ?? ????? ?????????? ???? ?????? ???? ?????? ??? ??????. ?????? ?? ???? ??? ????? ??????? ??????? ????? ??? ????? ??????? ?? ?? ??? (??? OVO? DOKU? ?LinkAja ?? ?????????? ?9Pay? ?VNM_DebitCard? ?VNM_DebitCard? ?V VietQR ?? ??????? ???).
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????? ??????? ????????? ??????: ??? ???? ???? ??? ????? ????? ??????? ???? ??? ????? ?? ????? ??????? ??? ????? ???????? ??? ???? ?? ??????? ?????? ????? ??? ???? ????? ?? ????? ?????. ??? ???? ??????? ?? ????? ????? ????????? ???????? ???? ???? ????? ?????? ????????? ???? ???? ??? ???? ?? ??????? ????? ??? ????? ??????.
3. ????? ???? ?????? ????? ?????? ????????
????? ?? ???? ????? ??????? ???? ?? ???? ????? ???!
- ????? ?? ??????? ????????: ????? ????????? ???? ?????? ????? ????????? ??????? ?? ???? ??? ???? ?? ???? ??? ????? ?? ???????? ????????? ???????. ?????? ??????? ?????? ??? ??? "??????? ????????".
- ????? ?????? ????? ??? ??????: ????? ?????? ????? ??? ???? ????? ?????? ????????. ???? ?? ??????? ???????? ???? ???????? ????? ????????? ??????? (??? ???? ??????? "???? ????? ?? ???????") ?? ?????? ???? ????? ?? ????? ?????????? ??? ????? ?????? ?????? ?????? ?????????? ???????? ??????? ?????????/??????? ??????? ????? ?????? ????? ?????? ??????.
- ????? ???????/???????: ???? ????? ??? ?????! ???? ?????? ????? (??? ???? ??????? "???? 5 ????? ????????? ??????? ?????? ?????? ?? ?????? ?????"). ??? ???? ?????? ????? ??????? ????? ?????? ?? ?????????. ???? ?? ???? ??????? ?? Shoplazza ????? ????? ???? ??????? ??????? ??? ?????? ??? ???? ??? ????? ??? ???????? ???????.
- ??????? ??? ???????: ??? ??????? ?????? ????? ?? ??????? ???? ???????? (????? ?? ???? ????? ?????? ????????? ???? ??? ????).
- ??????? ??????: ???? ????? ?????? ??????? ??????? ????????? ??????? ???? ?????? ??????? ?? ?? ?????? ??????? ?? ???? ????? ???? ????? ??????.
- ??????? ??? ????????: ?? ???????? ?? ???????? ???????? ????????? ??????? ?? ??? ???????? ?????? (??????? ????? ????? ??????? ???? ???? ???????? ??????) ???? ???????. ??? ???? ??????? ???? ?? ?????? ????????????? ???????? ?? Shoplazza ?? ?????? ??? ????? ????????? ?????? ?????? ????? ?????? ?????? ?????????? ????? ??????? ?????? ??????.
???????: ????? ??? ??????
???? ??? ???????? ????????? ??????? ?? ???? ??? ???? ???? ????? ?????? ??????? ??????????? ?????? ??????? ?????. ???????? ????? ???? DTC? ????? ??? ?????? ???????? ???????? ??????? ???????? ???????? ?????? ?????? ???????. ?? ???? ????? ??????? ???? ?????? ??? ??????? - ?????? ???????? ??????? ?????? ???? ???????? ?????? ?????? ???? ?????? ??????? - ????? ????? ????? ?????? ????? ????? ????? ??????? ????????? ?? ??? "?????? ??????" ?????? ???.
?? ???? ????? ??? Shoplazza? ??? ???? ?????? ???? ????? ???? ????????? ???????? ????? ????? ????? ??????? ?????? ??? ???? ???? ?????? ??????? ?? ??? ????? ???????. ??? ????? ?????? ?????? ????????? ??????!
